Driving traffic to your website is not enough to have an impact on your business. In order for those website visitors to provide any value to your company, they need to either become subscribers, leads or customers through your website. This is where lead magnet comes in.
Lead magnet is a marketing term for a free item or service that is given away for the purpose of gathering contact details. The most common goal is to capture website visitors’ contact information and gain permission to market to them directly. In exchange for their valuable contact information, you as a business, need to offer something that your prospects deem enough value to trade their contact information. For example, lead magnets can be trial subscriptions, samples, e-newsletters, free consultations, free demo, and the list goes on.
Consumers have become protective of their personal information. According to DMR (Digital Marketing Rambling, a treasure chest of curated collections of statistics), 149,51 emails are sent per minute and the average office worker receives 121 emails per day. With these numbers in mind you can understand why one of your prospective consumers doesn’t want to add another group of email to his or her inbox.
Unfortunately there are no perfect lead magnet. The best lead magnet ideas should be inspired by your audience. What do they need? What problem can you help them solve? What would lesson their stress, save them time and help them reach their goal? Answering these questions will help you build the perfect lead magnet.
Watch out for more tips on boosting your brand.